Is Mobile Marketing spam

Using electronic messaging to indiscriminately bulk mail people in an unsolicited form is known as Spam. Used by some companies to mass mail their advertising, it is a common and relatively inexpensive way to reach consumers. However, most people today have spam filters or at least spam folders, whereby most of the spam messaging is diverted or deleted and hence never looked at or read. It is unwanted by most and is thus ineffective and probably, these days, a waste of time. Is Mobile Marketing just "Spam" by another name? Far from it and this Keychain is why......Unlike Spam, Mobile marketing is first and foremost solicited communication. The user has made the first initial contact via his mobile, therefore Wholesale Handbags unlike Spam which is random and indiscriminate, mobile marketing is personal, welcomed, customised and directed at an interested user. It is a way of communicating with the consumer via his mobile device via a simple marketing message so as to introduce the user to a new or exisiting product, campaign, competition or to allow them to visit a mobile website. So, the user has already shown interest.Spam has no consideration for privacy and cares little about the number of unwanted messages a user receives in this way. By contrast, The Mobile Marketing Association in the States has its own code of conduct; it has fundamental values and principles for all members emphasising the need for members to create campaigns that will enhance and protect the consumer experience. Mobile marketing is based upon consumer choice and user consent. Advertisers are encouraged to use it with constraint and sensitivity and with limits. This is the Wholesale only way to enjoy a productive and ongoing relationship with the consumer with follow-on business and higher take-up. Spam users in no way adhere to any of Rubik & Puzzle those basic principles.Mobile marketing pays to consumer privacy with opt-in and opt-out terms and rules for the user. Mobile marketing is considerate of the consumer's rights about information held on databases and the marketer's rights to contact them in the future. Spammers care less about privacy, legalities and rights and even outsource to countries where the spamming is not illegal. In short, Mobile Marketing could never be considered to be "Spam".